10/21/2020 – (gizmodo.com)
Today, Amazon rolled out the “Amazon Shopper Panel” which
pays customers for information on where they shop when they’re not shopping on
Amazon.com. Panelists submit photos of receipts through the app at least 10
times a month receive $10 in Amazon credit or donate to a charity of their
choice. Additional credits will be issued for participating in occasional
surveys about certain brands and products. Receipts must come from brick-and-mortar
retailers like grocery stores and drug stores or entertainment outlets like
movie theaters.
Information shared will be used to helping brands offer
better products and making ads more relevant on Amazon. In addition, the data
from receipts and surveys may be used to improve product selection in
Amazon.com, Whole Foods, and Prime Video.
Amazon is under regulatory scrutiny over scandals tracking
consumer purchase data. Wall Street Journal article found
that Amazon spent years tracking performance of third-party sellers to use to
its advantage by creating competing products under the Amazon private label.
Currently only 4% of US retail sales are transacted through
Amazon. But it’s important to note, they are the leader in US retail e-commerce
sales with 39% market share. The next closest competitor is Walmart at 5%.
Leveraging purchase data through the new panel program will only help to
improve this dominating e-commerce market share.
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