https://www.hitc.com/en-gb/2020/10/14/what-happened-with-figs-scrubs-controversial-ad-sparks-apology-and-debate-on-twitter/
I think this event has a number of interesting points. First, from a search perspective it will take a lot of 'good' or 'positive' articles about FIG to come up so that this doesn't bubble up to the top of a search. Second, from a marketing perspective it seems crazy that internally at FIGS didn't realize how this could come off. Clearly the marketing partner didn't either. The cost of a mistake like this will be huge. I don't know what type of marketing campaign they could engage to reverse the backlash if any. Likely outcome is they need to just create enough content to 'bury' the story.
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