How VR makes advertising better?

Compared with traditional old-school marketers, the marketing professionals of the new era have a particularly strong desire to sell with new technologies, whether it is the PC era or the mobile era, or even the current VR and AR era. The gradual integration of virtual reality technology into the marketing and advertising industry is also a general trend.

The most important key success factor in advertising and marketing is to capture consumers’ "curiosity", and the trend-leading VR advertising and VR marketing developed in recent years have brought consumers unprecedented visual experience and freshness that is different from traditional advertising models. Do people like immersive freshness and immersive stimulating experience? Compared with flat 2D video advertisements, audiences wear special VR devices on their heads. The extremely real scenes, immersive atmosphere, and interactive content that can be deeply and flexibly customized will enable consumers to have a real connection with the brand. The creative means to convey various messages through VR also appeal to most advertisers. 

VR marketing and VR advertising can significantly increase the conversion rate of traditional marketing. At present, VR marketing and VR advertising are mainly concentrated in the fields of e-commerce, tourism, real estate, finance, education, automobiles, etc. It can be seen that the application prospects are still very broad. The below are a long list of key benefits of VR advertising:

1. Strong interaction: Compared with sliding a finger, the first thing that VR marketing content needs is that you turn to your phone. In this simple action, the interaction between you and the content has been established, and "participation" is undoubtedly the most core measure of the effect of online marketing. Imagine the situation where the "head-downers" raised their heads and shook their heads and turned their mobile phones. Is it very magical? It can be said that it is a VR version of eye exercises.
2. First mover advantage: Earlier, many people didn't understand AR and VR technology, or didn't believe that it can bring waves to marketing. When new trends emerge in the market, the first promoter will also be the winner of the greatest benefits.
3. Longer engagement: It is undeniable that 360°VR advertising can attract attention more easily, and this kind of continuous interactivity is unmatched by other media. People first entered the 360° world because of curiosity, and then stayed here because of the endless imagination.
4. Positive brand connection: Consumers will of course express a good impression of fresh and creative advertisements, which will also have a positive impression of the brand behind the advertisement, for consumers of any age.
5. Data analysis: In terms of data collection, 360° VR marketing has unprecedented advantages, such as eye-tracking information viewed by users. Later these analyses can also help brands better adjust marketing strategies to achieve a win-win situation.
6. Immersive customizable brand story experience: Storytelling is of course a pleasing marketing method, and instead of depicting various details to impress consumers, VR marketing, an unprecedented immersive platform, can more directly bring people into creative brand stories customized according to needs.
7. Better content awareness: The audience's awareness of 360° content VR marketing is 8 times higher than that of traditional advertising.
8. Stronger purchase intention: Compared with traditional advertising, 360-degree video content is extremely attractive, and consumers’ purchase intentions are three times higher than traditional advertising.

Here's an example of the leading luxury brand Dior

As a world-renowned fashion consumer brand, Dior has a keen sense of the marketing value of VR in the fashion field. Dior has launched its own brand of VR equipment Dior Eyes, and the workmanship also continues its brand's exquisite style. The screen has a pixel density of 515 PPI and the viewing angle is close to 100 degrees.

Through Dior Eyes, the wearer can experience the VIP-like treatment, go straight to the latest ready-to-wear clothing show, and even witness the interaction between the supermodels and makeup artists and stylists who will be on the stage in the background, which greatly satisfy users' fashion Curiosity.

Currently, Dior Eyes has been opened to the public in Dior's boutique. In fact, the biggest function of this device is to create an atmosphere for consumers, making them interested in products and increasing their desire to buy.