Sports teams, including the 49ers, are looking for ways to replace their marketing reach to 70,000 fans in the stadium through digital channels. In many ways, the coronavirus has simply accelerated trends that were already in motion, and this is no exception.
The pandemic creates an interesting void of more conventional advertising at sporting events which is valued by corporate sponsors, and generated millions of revenue. With no line of site on when sports will resume in person, CMOs will be focused on brand partnerships through digital channels. Depending on the relative success, this could become more of a permanent fixture in sports advertising even when we return to normal.
https://digiday.com/marketing/doubling-down-inside-the-49ers-social-and-digital-rush-to-replace-lost-in-stadium-marketing-dollars/
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