There seems a consumer consensus that Google search engine is way better than Yahoo search. This is so true based on my own online search experience.
If you search some keywords that are well defined for the audience,
then both search engines probably give you similar enough information to use
and digest on first page, although Google seems always providing you more
information.
For example, if you type “Amazon”, the key word that is so
common with no ambiguities, both give you all the key information related to
Amazon, though Google generates ~ 4,130 million news while Yahoo only generates
263 million news.
However, if you type “fixed income”, a special financial
term that may be confused to some people, Google would provide you all the
specific financial fixed income related news and information in the first page.
Interestingly, in the first page of Yahoo search, the fifth item has a title “Income
Investing for 2020 – Earn Steady Extra Income’. If you click this item and read
the contents, the topic is not directly related to fixed income but simply
income related general investment topic. You even don’t find the key words “fixed
income” in the contents which really surprised me. Again, Google provides way more
information (762 million) than Yahoo does (1.74 million) for these keywords.
You can find more examples to conduct the comparisons but so
far, I did not find any cases that Yahoo can beat Google in search efficiency.
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