The Simple Social Media Playbook

 

Check out this high-level, simple "social media playbook” that can help you get started on your social journey, whether that be for your company or personal brand

Simple tips to establishing and growing your social media presence: 

1. Branding: Before blasting to the world, it is important to understand your brand. Defining ‘who you are’ and ‘why you are here’ will help focus your message and target your audience. In short, what is your brand and what are your brand values? Undergoing a proper brand audit will align the team on your core message, core audience and ultimately direct your unique aesthetics and voice. 

2. Audience: Who cares and why? When it comes to your target customer, you should know things like:

• Age

• Location

• average income

• Typical job title or industry

• Interests

Check out this Hootsuite guide to creating audience/buyer personas.

3. Competitive audit: check out the competition and get to know the landscape! Conduct a competitive analysis

Here is a great template, again from Hootsuite: competitive analysis 

4. Ask Why? Determine your mission statements for each platform:

1. Example: “We will use Twitter for customer support to keep email and call volumes down.”

2. Example: “We will use LinkedIn for promoting and sharing our company culture to help with recruitment and employee advocacy.

5. Establish goals! What are your key marketing and brand needs? Use the below framework or SMART goals to help you effectively plan for success. 

6. Content Calendar: organization is everything! Create a content calendar with themes, dates, and copy. Here are some tips and templates: https://blog.hootsuite.com/how-to-create-a-social-media-content-calendar/

6. Social Listening! Stay on top of your social. Read and respond to comments. Listen to your audience, and iterate. Brands like Glossier have built entire new product lines from having listened to their followers and commenters.