TikTok is at risk of being discussed to death on forums like this one, but I want to raise the question: Is it fair to give them such a hard time?
As TikTok's ByteDance and Oracle jump through countless hoops to keep the platform alive in the US, diluting ByteDance's competitive advantage and surely incurring high costs on both sides, should we be asking if this is right? I get it. There are arguments to be made against sharing your data with big business. There are arguments to be made against sharing your data with companies that may be required to share their information with the government. But is that what this is about? call me a skeptic, but I don't think so.
ByteDance has made some serious moolah thanks to TikTok's high usage. The problem? America is not making any money off this unicorn! TikTok is growing, they have made a TikTok Creator Fund to support creative voices, which is really just an investment in itself, anticipating ROI through increased usership and advertising revenue. Their advertising opportunities come through sponsored content very similar to SnapChat's highlighted stories and ads between videos. Instagram may have the power of Facebook behind it, but they too share ads the in the same way as TikTok. This is a multi-billion dollar company that pulls $s out of the US and into one of our major rival nations. Politics and macro-economic theories aside, I believe the US just wants to get its hand in that pot!
Given the dollars already committed to make this deal happen, I expect TikTok is here to stay. Get your best Fortnite dance ready and keep on posting.
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