Spotify Wrapped: 2020 Edition

This year's Spotify Wrapped was released on December 1. As every year, it provided a highly personalized summary of each user's listening history and behavioral patterns on the app, packaged in the form of stories 

The personalized experience, available on the apps, was different this year in that is included fun quizzes that put listeners to the test, asking questions about their top podcasts, artists and decades of music.

Titled as "One song helped you get through it all" (referring to the disastrous 2020), the streaming service also summarized the "Story of Your 2020 with your Top Song" by showcasing the dates the users streamed their songs for the first time, up to the days with the most streams.

As per usual, Spotify also curated personalized "Your Top Songs 2020" playlists with the users' top 100 songs of the year; as a bonus surprise, Spotify also created a "Missed Hits" discovery playlist with another 100 songs that the users might have missed this year but can continue to listen to.

Every year, Spotify delivers highly relevant data insights packaged as fun facts customized to each user individually, representing it in a fun and playful way. Interestingly enough, while one would expect there to be privacy concerns about Spotify's extensive use of data from user behavior patterns on the platform, the truth is, the streaming service provides significant value to its users, making the exchange between their data and data use less concerning and more enjoyable.

Spotify also experimented with a new format this year -- stories -- that they are planning on releasing in the future. This is yet another company introducing the stories format, followed by Twitter and LinkedIn.