Snapchat recently announced additional features to its Snap Camera. For example, you can now scan plants, dogs and different products with the Snap camera function to identify plants, dog breeds or get additional product information.
Snapcodes have been around for a couple of years but the new
features allow users to get more information on certain products such as nutrition
or customer reviews if you scan wines for example.
Snapchat also has partnered with McDonalds and Coca Cola that
gives users promotions by scanning the logo.
Snapchat also has a partnership with Amazon that allows users to scan an image or snap a photo of a product that can be purchased through Amazon.
These new features are another step towards the next stage
of AR and the integration of emerging marketing trends into social media platforms. It would be interesting
to see if the scanning tool will be combined with a payment feature in the
future that allows shoppers to check out a product in store through the Snap
app directly. This would be a very powerful tool allowing
Snap to tailor ads to users based on their shopping interest and shop location.
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