Key Approach in Digital Brand Marketing Strategy for the Gaming Industry

 

Traditional stereotypes of gamers used to be nerdy boys who were anti-social but these days, gamers are everyone from women to professional athletes and famous musicians such as Drake.

The gaming world rapidly evolving with AI and AR technologies and that has spurred tremendous growth in the mobile marketing space. Rightly so, the gaming industry is projected to be worth upwards of $200 billion in 2021. According to Nielsen, 64% of Americans aged 13+ play video games on a device therefore target marketing withing the gaming industry seems like a no-brainer.

So how are marketers taking advantage of this growing gaming marketplace to push brand awareness and capture market share? Well the key lies in gaming influencer marketing.

Influencer marketing has already been a strategy that major brands have been utilizing for years, and with gaming, it is the same approach where partnering up with a personality such as Ninja, brands like Adidas, can trigger a massive acceleration of product adoption and brand awareness.

However, the true secret to this strategy is inclusivity. Fortnite was a global breakout hit because not only is it available on all platforms. They took the age-old formula of the traditional combat games filled with stereotypical testosterone-filled action heroes and instead choose to create diverse, relatable characters. Women are also in love with games and because of these changes led by Fortnite in their games and having with plenty of strong female gaming influencers to be inspired by.

Marketers are traditionally trained to go niche, but marketing in the gaming industry involves everyone. By crafting a more inclusive, welcoming brand identity, businesses will be able to attract more attention and foster greater trust and loyalty with their customers. Also, who better to help businesses do exactly that than gaming influencers? If brands can partner with the right influencer, businesses can likely capture some bonus points when it comes to market share!