This week, YouTube rolled out a new feature that aims to combat hurtful and inappropriate comments on users’ video channels. This change follows a year during which the social media giant has been heavily criticized for failing to reign in hate speech and misinformation on its platform.
Based on what content gets repeatedly flagged by users, YoutTube’s AI-powered systems will learn what’s considered offensive. This feature will improve over time, as the technology gets better at detection and the system itself is further developed.
When the system detects that a user is about to post something offensive, it will send out a warning to “Keep comments respectful” and prompt users to check the site’s Community Guidelines if they’re not sure if a comment is appropriate. The user then has the option to edit the comment or “post anyway.”
These intentional pauses are designed to stop users from reacting impulsively, and instead nudge them to be more thoughtful in what they write in commenting sections. In the past, platforms have been hesitant to implement such measures as they can reduce user engagement. However, social media companies have been under pressure to combat hate speech and make their platforms a more respectful environment.
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