LinkedIn has confessed to some glitches in their system that lead to advertisers overpaying for their ad space. Granted, they claim the overcharges were very small, in most cases less than a total of $25, but this has me wondering how common overcharging for digital ads is, and how well it is policed.
Not quite so recently, but still in most seasoned digital marketers' minds is Facebook's snafu on video view time.
It seems the issue may be rooted in what truly counts as a viewable ad, which surely has Oracle squirming. I don't question that this was an innocent mistake, and kudos to Microsoft's LinkedIn for reporting it, but that could be to avoid lawsuits.
What it ultimately goes to show is that when the firm that is charging you supplies all the data, its best to do your own research and learn some best practices. This may be a fact of life life in the constantly evolving world of digital marketing. Staying abreast of current technology and thinking about potential loopholes may help out your costs.
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