The election’s impact on the app market

With the close race of this week’s U.S. presidential election, it’s been interesting to watch how trends on the app market were reflective of the nation’s division. There were a number of notable impacts:

1. CNN and Fox News were among the top free iPhone apps in the U.S. App Store
2. Facebook and Instagram ran notifications to inform users that votes continue to be counted after Trump falsely claimed he had won the election
3. Right-wing social media app Parler rose to number 29 from number 1,023 in the iOS app store ranking within a week
4. In light of the stressful week, Calm’s meditation app made headlines for its ad campaign during the election, even popping up on the screen during CNN’s “Key Race Alert.” This move seemed to benefit the app in terms of downloads and app store rankings.