Mobile marketing channel or desktop channel?

Although making the app available in the mobile undergoes long and complex arrangement with the mobile phone company, the development, evolution, and popularity of apps on the mobile phone is just simply drastic. You would not be surprised at all if someone told you he or she has over 10 apps on his or her mobile phone.

Mobile as a marketing channel just becomes more and more popular and important. There are several key apps in my iPhone which I need to check almost every day: WhatsApp to communicate with classmates for group project and class discussion, LinkedIn App to communicate and keep in touch with my networks, and Zillow App to track the new house on the market for my house hunting effort. Although, the design and content in the apps sometimes are way simple and may not be user friendly comparing with their corresponding website in desktop version, they still provide us a very convenient tool to grasp the information on time. Especially, the capability to be able to gather information at any time when we are away from our desk: during lunch time, during commute time, during vacation time, etc. Such needs and convenience make the mobile app development has more momentum to grow up in the future.

However, the COVID-19 pandemic has completely changed our lifestyles and probably will change our perspectives in business and marketing including the mobile marketing channel.

We have been working from home and spending most of our time in front of computer since early this year. The staying at home and sheltering in place have suddenly changed our behavior in grabbing information. The desktop screen is much more convenient than the tiny mobile phone screen and people start to spend more and more time on desktop than on mobile phones. Since Pandemic start, I seldom use the CanvasGSB app in my iPhone but rather go to canvas website in my laptop to obtain the relevant information and I spend most of my house hunting in Zillow website in my laptop rather than in my iPhone.

Such change in lifestyle in the whole country and in the whole world raises a strategy questions for any business people: should we continue focus on mobile marketing channel or should we modify our strategy and switch our efforts to concentrate on website desktop marketing channel?