Speaking of Snapchat... 

I made my last post about Snapchat and how it may not be as forgotten as one might think.

And this week, something came to my attention that emphasized the importance of Snapchat in reaching younger generations today: SoundCloud just announced a partnership with Snapchat, acknowledging its effort to reach young audiences -- namely, students -- to drive student subscription sales.

The partnership will allow users -- especially creators -- to share albums, artist profiles, tracks and playlists on social media with an easy plug-in within the app itself. The feature also allows users to add GIPHY stickers and captions to the tracks before posting.

This partnership -- and future collaboration with Facebook stories -- comes at a time when SoundCloud is honing in the effort to create a sense of community and easy sharing amongst its user base; it mirrors the popular collaboration between Spotify and Instagram stories that allows users to share their favorite tracks to their stories. The collaboration has been especially popular for those who are excited to share statistics from their Wrapped data; Spotify was also the only platform that allows such means to cross-share audio content platform to platform.

With SoundCloud not having a specific recommendation algorithm that users can rely on to discover music -- or vice versa, artists can rely on to get noticed -- this integration allows for a wider reach when it comes to putting audio content out there and offers a new way to promote music for creators who are eager to spread the word about their music.