Ebay Advertising created a program to target ads without third party cookies. The program offers a better way to match to users, and in turn gives advertisers more certainty that they are reaching the target audience. The new approach will help solve the issue of "bombardment" and address some of the declining public trust in advertising.
https://www.campaignlive.co.uk/article/ebay-looks-beyond-cookies-new-programmatic-targeting-system/1690502
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