Facebook SEO

    According to Media Bistro, an average person spends 7:45Hrs⁽¹⁾ on Facebook per month. Facebook is increasingly becoming a must have for most marketers; Facebook SEO should be a major part of their online marketing plan.

 
    The following article outlines 10 steps that markets can follow to optimize their Facebook pages:

http://www.insidefacebook.com/2009/07/13/seo-facebook-pages-10-key-strategies/

    The SEO for Facebook is still in its infancy, some of the techniques that don't work on Google anymore still work on Facebook:

       1. Suggestion #3 advises to use the "About" box to insert Keyword dense sentences

       2. Suggestion #4 similarly uses the "Info" tab

       3. Suggestion #5 - Use of "Static FBML"

       4. Getting more links to the Facebook page

   All these techniques used to work on Google search as well, but Google evolved to get more authentic search results. In time, Facebook will also evolve, marketers need to be a step ahead of the Facebook curve as well.

(1)  http://www.mediabistro.com/alltwitter/online-time_b22186