Big Data collects data from several sources, inherently the data is large and complex. How would that affect digital marketing?
http://www.searchenginejournal.com/big-data-apps-the-ultimate-in-conversion-optimization/49189/
Big data will change the focus of Search Engine to concentrate on data and customer behavior to show more personalized data in search results rather than showing limited data that Google shows up.
http://searchengineland.com/figz/wp-content/seloads/2012/02/iPhone-SERP.png
Source: searchengineland.com
Current SEO professionals look at every page and optimize them to have higher page ranks. With large data, we can't just focus on just pages. As the amount of data to process increases, big data application will continuously learn from public data and customer experience to produce more optimal search results.
Already several companies started working in these areas..the notable companies in is BloomReach(focus:content)and Runa (focus: user behavior).
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