On 9/1/2012, Gartner, inc - the worlds largest IT Research and Advisory company NYSE: IT - announced a controlled launch of a new service targeted for Digital Marketers. The 1.5B dollar market leader previously only focused on the pure IT customer.
It will be interesting to see how this plays out for Gartner. I surmize that that traditional/operational IT as we know it today is quite mature and less corporate praise is given to "keeping the lights on" therefore Gartner is looking for a new breed of customer to help....
It may be a great strategy considering in the digital marketing space Gartner predicts by 2015 digital strategies, such as social and mobile marketing, will influence at least 80% of consumers' discretionary spending.
What do you think?
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