On Saturday, Central Park hosted the Global Citizen Festival, a 60k person free concert to promote various philanthropic causes (including ending extreme proverty) that emphasized participation in the event and the causes through various social media platforms.
Concertgoers received free tickets by enrolling an e-mail address with Global Citizen and then performing certain actions through the Web site, including watching videos, spreading information via social media and doing something for a partner organization.
From the article:
"Between each musical act different organizations and advocates made presentations, and awards were given to global citizens who are working to make a positive difference in the world. Additionally, most of the support that these organizations were asking for was in the form of online social media contributions. By signing petitions, tweeting to our potential presidential candidates and taking part in other social media acts."
"Additionally, the festival was rooted in social media and online use. Not only did the presenters call the audience members to action by posting or pledging through social media. They also designed the experience to work as a virtual one. The concert was streamed live online, the website hosted live photo uploads from people in the crowd posting images, and the screens at the show gave several prompts for audience members to tweet or post online to make a difference."
Alex Elawadi
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