2013: The Year of Integrated Digital Marketing

Well…this is the first time I’ve head of the word “techonomy” which this article refers to as the  “increasingly sophisticated and highly-connected consumer expect[ing] more from brands.” Apparently though this is actually a word (some) people use.  There's a website dedicated to it, techonomy.com
and even industry events.  Who knew?

 

The new techonomy consumer demands:

• personalization  
•  relevance
• convenience
• simplicity
• proximity

To me, that sounds something like the demand for mass customization in technology, which we might agree isn’t anything remarkably new, especially when you consider how quickly the tech market innovates.  The article goes on to give some detail, more or less about social business which I established in an earlier post.  I think most of what is said here can be summed up with the evolution and proliferation of apps, although I do think this article has some forward looking insight.