Saturday, December 8, 2012

machine to machine


The opportunity for Telco providers are in machine to machine services because eroding revenue in tradition landlines and lowering prices on the mobility side.  Machine to machine is when a cell phone can communication with a machine to take an action.  A good example of this is a cell phone can higher your heat in your home while you are away.  Furthermore, when the temperate goes below a certain level your cell phone will alert you.   As you can imagine this would be of interested to home insurance companies so the user raises the heat and avoids home damages from a burst pipe.   Also, this of interest to advertiser because they know exact action the user is taking.  Such as if I cant higher my heat, I can get ad add at that time that offers me a service for a electrition to come to my home to fix the problem.  There is no guessing for the advertisers and the conversion rates would be very high.  So there a lot of revenue opportunities for telco providers.    Can you think of some great M2M solutions that would helpful to you? 

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