Friday, December 7, 2012

Cyber Monday conversion rates were higher on tablet than desktop

Cyber Monday conversion rates were higher on tablet than desktop

  • Stats from Monetate show that conversion rates on the iPad on Cyber Monday were over 6%, more than 2% higher than any other day during the Thanksgiving to Cyber Monday period.
  • Furthermore, tablet conversion rates (5.84%) actually exceeded conversion rates on desktop (5.51%).
  • In 2011, the numbers were 5.48% on tablet and 5.98% on desktop.
Tablet vs. traditional (desktop) conversion rates on Cyber Monday
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1 comment:

  1. Jeff KDecember 8, 2012 at 12:44 PM

    This makes a lot of sense, with market penetration for tablet on the rise and usage patterns mirrowing desktop - people sitting on the couch at home ordering products on their tablets.

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