I have a teenage daughter which means I have many concerns these days. :) Among them is protecting her online privacy. Since she is far more tech savvy than I, she was able to provide me with a bit of confidence by explaining how she protects herself from potentially over aggressive marketing / data analytic practices.
On Facebook, she changed the defaults in Privacy Settings to Friends, thus limiting who can view her Facebook page. Similarly, she went to the Timeline and Tagging section to allow for review before anyone can tag a photo of her or post on her timeline. Straightforward.
On Twitter, apparently you can go to Settings and ensure that "Add a location to my tweets" is unchecked. If it is checked, your exact location in longitude and latitude is published along with your tweet message. Ug.
On Foursquare, go to the settings and turn off the option to share your check-ins on Facebook and/or Twitter. Normally, only your friends can see your check-ins.
Simple things for peace of mind, although perhaps the marketers/analytics folks get less data.
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