http://www.businessinsider.com/facebook-and-microsoft-are-working-on-a-deal-and-it-could-change-everything-about-advertising-2012-12?nr_email_referer=1&utm_source=Triggermail&utm_medium=email&utm_term=SAI%20Select&utm_campaign=SAI%20Select%202012-12-07&utm_content=emailshare

Have you heard that Facebook and Microsoft may be working on a deal that could dramatically shift how we market today?  It is to build an ad network that rival’s Google.  “Facebook will use this process to tell marketers exactly how much their sales increased thanks to ads on Facebook.com.”  I can’t imagine that this would garner the same volume as Google given that people use facebook to communicate. Responding to ads is not as high of an user behavior and would require immense scale to truly make an impact.