http://mashable.com/2012/12/10/soundgarden-tickets-american-express-twitter/
American Express, along with Twitter, offered fans of Soundgarden to buy tickets by syncing their American Express cards and tweeting using the hashtag #AmexSoundgardenTix. From there, the American Express handle @AmexSync will respond to each tweet giving them an access code to purchase two pre-sale tickets for the January 16 show at Terminal 5 here in the city. This is part of their Twitter-based discount program that American Express has been doing since March of this year.
I thought this was a really cool idea, regardless if I'm even a fan of Soundgarden. For one, it helps strengthen Twitter as a useful way for a brand to reach customers. In addition, it strengthens their loyalty to American Express. These consumers who were already going to purchase the ticket could have used their other credit cards to do so. Now, thanks to this offer, they are going to use their American Express Card instead most likely.
Very cool idea.
This is interesting because Amex is a bank holding company and typically doesn't interact with cardmembers on Twitter as much as other companies do. They have been able to find a great niche for them to play in the entertainment arena. Amex Sync Show is an interactive concert experience presented by American Express. Amex for example live streamed the Jay Z concert at SXSW. The sync shows sponsorship and engagement really lets them communicate with people that are not necessarily in their average segmentation. They engage with people that are a somewhat new market.
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