Source: http://www.adweek.com/news/technology/nbc-sports-and-yahoo-are-league-145831
NBC Sports and Yahoo just announced a deal that gives NBC's digital properties access to Yahoo sports reporting and gives Yahoo access to NBC content (including live streaming on Sunday Night Football). NBC and Yahoo will maintain separate sites but will collaborate on news coverage.
The press release was heavy on fantasy sports language and both companies said they would sell "scalable advertising solutions to reach engaged audiences through distinctive opportunities and sponsorships."
This is a very interesting deal and could be a sign of things to come. Yahoo sports is widely regarded as one of the best sports websites, and has had enormous success with fantasy sports. However they don't have access to any actual sporting events, so this a win-win partnership as Yahoo gets to broadcast sporting events and NBC gets to boost their digital presence and gets access to Yahoo's well known fantasy reporters. All of the other major TV networks have large internal sports partners (ABC has ESPN, Fox has FoxSports and CBS has CBS Sports), so this is an interesting solution for NBC. I would be bullish on this partnership, but I can't help forgetting how NBC's (MSBNC) partnership with Microsoft ended up falling apart earlier this year.
NBC Sports and Yahoo just announced a deal that gives NBC's digital properties access to Yahoo sports reporting and gives Yahoo access to NBC content (including live streaming on Sunday Night Football). NBC and Yahoo will maintain separate sites but will collaborate on news coverage.
The press release was heavy on fantasy sports language and both companies said they would sell "scalable advertising solutions to reach engaged audiences through distinctive opportunities and sponsorships."
This is a very interesting deal and could be a sign of things to come. Yahoo sports is widely regarded as one of the best sports websites, and has had enormous success with fantasy sports. However they don't have access to any actual sporting events, so this a win-win partnership as Yahoo gets to broadcast sporting events and NBC gets to boost their digital presence and gets access to Yahoo's well known fantasy reporters. All of the other major TV networks have large internal sports partners (ABC has ESPN, Fox has FoxSports and CBS has CBS Sports), so this is an interesting solution for NBC. I would be bullish on this partnership, but I can't help forgetting how NBC's (MSBNC) partnership with Microsoft ended up falling apart earlier this year.
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