So, I got this email that sounded like a great resource. It said I could download an ebook called 5 Fundamental Metrics for Effective SEO Analysis. This sounded like a great resource for me to learn more about SEO. When I downloaded the “ebook,” I was sorely disappointed when what is being called an “ebook” is actually a 5 page high level overview with no useful information. As a marketer, I feel that content can truly help transform your relationship with users and can be a game-changer strategy. It is however, highly disappointing when reputable sites are over selling their content. All it does is make me block the site and all their ongoing marketing. The opt-out has to be one of the most powerful messages about your preferences as a consumer.
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