Reddit's Potential in Digital Marketing

http://mashable.com/2012/07/19/reddit-for-marketers/

Reddit is an emerging social media marketing platform that aggregates content. It also allows users to create subreddits that focus on a diverse range of topics. Prior to reading this article, I’d not been fully aware of the marketing implications and potential of the site. 

Because Reddit has cultivated a culture of intelligent discourse and anonymity, the site lends itself to users posting unvarnished thoughts and opinions. Community members often use brand-specific subreddit groups to share their thoughts and opinions about brands and products. This can be an excellent source of customer insights. This lends itself to be used as a free focus group, allowing marketers and brand managers to tap into popular opinion about their products and react to it in real time—something that would have been slow and costly until very recently.  Another tool to add to our digital marketing arsenal…