Source: http://techcrunch.com/2012/11/29/millennial-apple-still-leads-samsung-in-overall-impressions-but-android-dominates-ios-with-52-share/
Apple still proves to be the leader in mobile ad impressions. From a SW platform standpoint, although iOS is slightly behind android devices, when you look at it from a HW platform perspective, Apple, as a single company, having close to 32% of the market is tremendously impressive. They truly have the optimal HW/SW platform to drive mobile advertising with customers. I see no reason why e-commerce companies would not drive advertising strategies with Apple's platform given their strength in both SW and mobile devices such as their iPhone and iPads...
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