Interesting article from Mobile Marketer on the outlook for 2013: http://www.mobilemarketer.com/cms/news/strategy/14356.html
-The context dream will come true: the powerful use of data will be finally be realized in mobile. As was mentioned in class, many companies are moving into this space to help operationalize the process for mobile.
-Augmented reality finally arrives: this could get inetersting as this has always been in gimmick land (like QR codes, for the most part). The biggesr point is companies rising to the challenge of creating more engaging content for mobile, levearging unqique use cases and phone capabilities.
-Loyalty plays: Mobile CRM. My division at American Express is developing mobile products specifically stacked against driving deeper ongoing engagement with existing customers. We view this as a way to not onlly create stickyness and raise sweitching costs, but also a way to clearly signal differentiation.
-Other: mobile commerce, leverage of cloud and more
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