A new twist in the same-day delivery business

Would you like to receive your next online order with 15 mins? That is what the latest start-up company, shutl.com wants to accomplish. Shutl is also the poster child for many new Era of E-Commerce In 2013: Instant Gratification. Started in UK, Shutl.com is able to free shipping by assigning a basket value for each order. For example, the company would ask the customer to spend 49 on this order in order to get free shipping. I think that the same-day delivery will be the tread going forward as more companies now are trying to enter this space. Recently, Walmart and Amazon both announce to launch the same day in selected cities, and feedbacks on this have been largely positive. The challenge for the same delivery is that it is hard to scale it up. While UPS and FedEx are adjusting their fleet to accommodate the same day delivery, it will be hard to image that these two carriers can handle up to 1 million packages per day. So, I think it will be probably many years before the same day delivery can go “mainstream”.