"American Express' strategy for getting a grip on your and the stores' green” vs. “It wouldn’t be hard to argue that Small Business Saturday is the most successful marketing campaign of the decade.”
How can something get such violently different reactions? I am currently working on Small Business Saturday in my real life away from Columbia and I am trying to figure out how a marketing program such as this can get such conflicting headlines. How should we as a business be interpreting the different media responses?
How should we think of press, both good and bad when reporting on the impact of the program? We were not called to comment on the times union article, but should we address media like this?
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