Advertising Opportunities in digital magazines

With the increasing number of the tablet devises on sold, almost all the magazine publishers have started to come up with app of their own magazines. This digital publishing has allows the publisher not only capture and retain the readers who would otherwise only choose to read the article online but also creates an opportunities for the advertisers who can come up with specific ads for the ad campaign. 

For example, these ad campaigns can target the reader based on their location. So, when you open you magazine, say Time, you will see the advertisement from the store what are nearest you and what is on sale. When it comes to the political elections, the readers would be able to see the ad from the candidate who lives in their areas.