Delivering videos to Web, Mobile, Tablet and other platforms will need to be personalized as growing number of people watch video through different sources. Delivering personalized content will engage viewers to watch more and more relevant videos and hence give marketers an opportunity to play more relevant ads. And, importantly playing these ads even for a little longer periods than normally expected now.
Not only understanding who is watching what in which platform is important, but also understanding the time in the day a certain kind of video is more watched by a specific audience. In addition, it will also become important to understand habits of these people online watching video in the morning, afternoon or evening. Finally, understanding how a customer is sharing these videos over which social network will also help provide ample information. In the future, media companies generating videos will need to rely on understanding analytics and using these analytics to provide more personalized content on mobile, web and tablet platform will become important part of the social marketing strategy. Once such company that is paving the way for the future and making it easier for companies to become early adopters is Ooyala.
Source : http://www.ooyala.com/
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