Mobile Ads are Curse and Blessing for Google

When Google recently reported a 20 percent decline in quarterly earnings its stock took a 10% hit.  The performance was largely driven by slowing ad-sales growth due to a shift of less-profitable mobile ads.  That's the short-term curse for Google.  But long-term Google is following its customers to mobile devices and maintaining a commanding lead over Facebook and others in mobile-search ads.  Holding a 95% share of mobile-research revenue in the US is certainly a corporate blessing for Google as it continues to find ways of monetizing that capture.  On the earnings call, Larry Page said Google is on track on generate more than $8 billion in revenue from mobile advertising, apps and video.  That would be up from $2.5 billion in 2011.