Social Media on the Rise in Retailing

This is an interesting bit of information posted in Womens Wear Daily (WWD) this morning.  It shows that retailers are using social media more and more with the main focus being Facebook but a large push has been implemented with Pinterest.  These platforms are obviously working for companies to be able to get to their core customers and engage them in sharing brand messages and products.  Check out the statistics below -

             November 30, 2012

Social Media on the Rise in Retail Marketing Strategy: Survey

By Vicki M. Young

SOCIAL MEDIA STRATEGY: According to a BDO USA survey conducted in September and October, 86 percent of retail chief marketing officers have included social media in their marketing strategies, compared with just four percent of retailers back in 2007. While Facebook was the focus of 99 percent of those who responded, one in five said they were marketing on Pinterest this holiday season. In addition, on the mobile front, 29 percent said the top priority were flash sales and daily deals, while 23 percent said the focus was on text messages. Another 20 percent said they were focused on mobile coupons. Many retail respondents also said they were rolling out new forms of mobile engagement, including in-store GPS and apps that provide product reviews.