Online video is becoming a first stop for many customers. It is akin to what the Web page was a decade ago — something that can give early adopters an edge over competitors. It gives them a channel to talk directly to customers in ways previously accessible only to large companies that could afford TV advertisements.
SHOW YOUR PRODUCTS Short of getting a customer in the door or sending a salesperson on the road, online video may be the best way to demonstrate a product.
CREATE A DESTINATION It is easier to win customers if you give them a reason to tune in.
BUILD A BRAND CHANNEL One way to get the attention of customers is invite them to become your video producers — especially if they jump off cliffs, ski down steep powder ridges or do somersaults on BMX bikes.
USE ANALYTICS AND TOOLS YouTube offers tools that allow you to measure the effect of your videos.
ADVERTISE WITH VIDEO YouTube is the second-largest search engine after Google (which owns YouTube) and represents a huge audience of potential customers.
OFFER INSTRUCTION Online video makes it easy to follow the adage “Show, don’t tell.” Many businesses have turned to video for instruction manuals and how-to guides.
http://www.nytimes.com/2011/03/17/business/smallbusiness/17sbiz.html
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