The Finnish startup Kiosked has just unveiled its novel new approach to marketing which it has been working on for several years. The company has developed a method of making videos and pictures more interactive through affiliate links and e-commerce promotions. For example, if you're watching an online video and like the shirt that someone is wearing in it, Kiosked's service will allow you to click a link within the video to take you someplace to buy that shirt.
After receiving $5.75 million in funding from Rovio (of Angry Birds fame) earlier this year, they have started by embedding their links in videos that Rovio has produced to sell Angry Birds jumpsuits (you can't make this stuff up).
This could be an effective way to advertise - while most people would not be likely to click on these advertisements, those that do should be more likely than average to convert into sales. The risk is that if these links are too intrusive, they may bother consumers enough that there is backlash. One thing is for sure - as digital advertising evolves, more and more companies are taking innovative approaches like this to do a better job matching up companies with the people who want to buy their products.
Wow, what an amazing giveaway!! Thanks so much.
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