Facebook recently addressed the factors that determine whether a post appears in a user's news feed and described the factors that could effect page reach.
Facebook determines a post's reach using four main factors, from the post at the link below:
1. If you interacted with an author’s posts before: If you Like every post by a Page that Facebook shows you, it will show you more from that Page
2. Other people’s reactions to a specific post: If everyone else on Facebook shown a post ignores it or complains, it’s less likely to show you that post
3. Your interaction with posts of the same type in the past: If you always Like photos, there’s a better chance you’ll see a photo posted by a Page.
4. If that specific post has received complaints by other users who have seen it, or the Page who posted it has received lots complaints in the past, you’ll be less likely to see that post. This factor became a lot more prevalent starting in September 2012.
According to Facebook, it often changes its algorithm ("EdgeRank") to weight certain factors to increase user engagement. According to the article, Facebook claimed, "that while the adjustment “had a varied impact across Pages, the median reach of Page content was relatively unchanged after the algorithm change. But that will impact different pages differently depending on who those pages are connected to and what other things those people are connected to."
Some business believed that Facebook purposely decreased their reach to force them to buy the Promoted Post ads.
Source: http://techcrunch.com/2012/11/16/facebook-page-reach/
Alex Elawadi
Facebook determines a post's reach using four main factors, from the post at the link below:
1. If you interacted with an author’s posts before: If you Like every post by a Page that Facebook shows you, it will show you more from that Page
2. Other people’s reactions to a specific post: If everyone else on Facebook shown a post ignores it or complains, it’s less likely to show you that post
3. Your interaction with posts of the same type in the past: If you always Like photos, there’s a better chance you’ll see a photo posted by a Page.
4. If that specific post has received complaints by other users who have seen it, or the Page who posted it has received lots complaints in the past, you’ll be less likely to see that post. This factor became a lot more prevalent starting in September 2012.
According to Facebook, it often changes its algorithm ("EdgeRank") to weight certain factors to increase user engagement. According to the article, Facebook claimed, "that while the adjustment “had a varied impact across Pages, the median reach of Page content was relatively unchanged after the algorithm change. But that will impact different pages differently depending on who those pages are connected to and what other things those people are connected to."
Some business believed that Facebook purposely decreased their reach to force them to buy the Promoted Post ads.
Source: http://techcrunch.com/2012/11/16/facebook-page-reach/
Alex Elawadi
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