iPad and iPhone & Black Friday Online Shopping
According to IBM's press release:
US shoppers once again took advantage of early promotions this holiday season, driving a 17.4 percent
increase in online sales Thanksgiving Day. The biggest surge came from mobile consumers with sales
reaching 16.3%, led by the iPad. This data is the result of cloud-based analytics findings from IBM.
Mobile Shopping: 24 percent of consumers using a mobile device to visit a retailer's site, up from 14.3
percent in 2011. Mobile sales exceeded 16 percent, up from 9.8 percent in 2011.
iPad: Generated more traffic than any other tablet or smartphone, reaching nearly 10 percent of online
shopping. This was followed by iPhone at 8.7 percent and Android 5.5 percent. The iPad dominated tablet
traffic at 88.3 percent followed by the Barnes and Noble Nook at 3.1 percent, Amazon Kindle at 2.4
percent and the Samsung Galaxy at 1.8 percent.
Social Sales: Shoppers referred from Social Networks such as Facebook, Twitter, LinkedIn and YouTube
generated .34 percent of all online sales on Black Friday, a decrease of more than 35 percent from 2011.
Analysis of public social media content came from the IBM Social Sentiment Index, an advanced analytics
and natural language processing tool that analyzes large volumes of social media data to assess public
opinions.
(Credit: IBM)
Source: http://www.prnewswire.com/news-releases/early-promotions-drive-record-online-sales-for-thanksgiving-fuels-black-friday-retail-surge-reports-ibm-180691231.html
Alex Elawadi
According to IBM's press release:
US shoppers once again took advantage of early promotions this holiday season, driving a 17.4 percent
increase in online sales Thanksgiving Day. The biggest surge came from mobile consumers with sales
reaching 16.3%, led by the iPad. This data is the result of cloud-based analytics findings from IBM.
Mobile Shopping: 24 percent of consumers using a mobile device to visit a retailer's site, up from 14.3
percent in 2011. Mobile sales exceeded 16 percent, up from 9.8 percent in 2011.
iPad: Generated more traffic than any other tablet or smartphone, reaching nearly 10 percent of online
shopping. This was followed by iPhone at 8.7 percent and Android 5.5 percent. The iPad dominated tablet
traffic at 88.3 percent followed by the Barnes and Noble Nook at 3.1 percent, Amazon Kindle at 2.4
percent and the Samsung Galaxy at 1.8 percent.
Social Sales: Shoppers referred from Social Networks such as Facebook, Twitter, LinkedIn and YouTube
generated .34 percent of all online sales on Black Friday, a decrease of more than 35 percent from 2011.
Analysis of public social media content came from the IBM Social Sentiment Index, an advanced analytics
and natural language processing tool that analyzes large volumes of social media data to assess public
opinions.
(Credit: IBM)
Source: http://www.prnewswire.com/news-releases/early-promotions-drive-record-online-sales-for-thanksgiving-fuels-black-friday-retail-surge-reports-ibm-180691231.html
Alex Elawadi
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