China Has Many 100 million+ User Social Networks For Many Purposes

Unlike Western-based social media, largely dominated by Facebook and Twitter, China has several SNS websites which exceed 100 million active users. They can largely be categorized by their main usage modes:

1. QQ/QZone (owned by Tencent): QQ is one of China’s oldest social networks. It was born in the 90’s as a clone of ICQ and now the primary entry point for Qzone, a Facebook-style social network. In July 2012, the company reported 700 million monthly active users on QQ, and 500 million monthly active users on Qzone. 
2. Sina Weibo (literally, “Sina microblog”), with about 400 million users, is largely a Twitter-like mass communication platform often leveraged by celebrities, brands and industry experts through a Twitter-esque usage model. 
3. Tencent Weibo is very similar to Sina Weibo in terms of functionality and demographics, and has about 200-250 million users. 
4. WeiXin, a voicemail-based social networking service akin to WhatsApp, reported 100 million registered users this April. 
5. Douban is sort of a Chinese MySpace, popular with special interest groups and communities, and for networking around specific topics and has over 100 million users. 
6. Renren, formerly Xiaonei (literally, “schoolyard”), was born as a network for re-connecting friends from school years, and reported 100 million active users this June. RenRen pretty much looks, feels and does exactly what Facebook does. 

Sourse:http://www.forbes.com/sites/ciocentral/2012/10/25/5-things-you-need-to-know-about-chinese-social-media/