Source:
Twitter Sees a Surge in Retailer Activity (http://www.cnbc.com/id/49901550)
Facebook Unveils Tracking Tool for Advertisers (http://www.dailydealmedia.com/789facebook-unveils-tracking-tool-for-advertisers/)
It seems that
social network services such as Twitter and Facebook are improving their
services toward more beneficial ways for retailers and advertisers. I believe two
articles that I attached are recommendable and somewhat dispensable news for
digital marketers. Also, I somewhat support the movements because I hope their activities
to have a positive effect on not only their growths but also achievements of marketers
including retailers and advertisers using social networks.
To begin with, Twitter
is revealing a new study recently, commissioned by Kantar's 'Compete' market
research division, which explains why the service has tripled its retail user
base. The survey of Twitter desktop users finds that it does indeed drive
retail traffic, revealing a direct link between exposure to retailers' tweets
to online traffic and retail purchases. Twitter users, even without seeing ads,
are 24 percent more likely to make online purchases, than average Internet
users are, according to the Compete study. The result is so impressive that I
think it's really important to the future of Twitter's business as well as the
retail industry as a whole.
What about
Facebook? Facebook is recently rolling out a tool through which e-tailors can
trace sales stemming from the click-through traffic of Facebook members. With
its latest tool, Facebook has set out to show marketers that advertisements
yield greater returns when displayed on the world’s leading social network. Though
the purchasing path is more direct on Google, some analysts argue that Facebook
could lure advertisers by showing precise information on click-through
conversion rates. I believe its amazing opportunities for both Facebook and
marketers from industries, Both should take advantage of the service, leading
to win-win.
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