The Forbes article describes the proliferation of mobile devices and the need for marketers to create successful mobile marketing strategies, particularly around loyalty programs.
A couple facts from the article:
- Mobile advertising is up 132% in the first half of 2012; mobile browsing is expected to overtake desktop engagement by 2014.
- Only 19% of retailers have an e-commerce mobile app
Loyalty communications have more than 3 times the open and engagement rates than traditional communications; when combined with mobile devices the loyalty programs and mobile marketing efforts allow retailers to target its customers more directly and frequently. By tailoring mobile communications to loyalty program clients, a retailer can create timely and relevant promotions and advertisements based on geography, etc.
The article sites Valpak's app as a good example: "the service, which recently integrated with Apple Passbook, allows customers to download and store coupons which they can redeem directly from their phones. The app’s location-based technology alerts customers when they are physically near a merchant where they can use a coupon."
Loyalty communications have more than 3 times the open and engagement rates than traditional communications; when combined with mobile devices the loyalty programs and mobile marketing efforts allow retailers to target its customers more directly and frequently. By tailoring mobile communications to loyalty program clients, a retailer can create timely and relevant promotions and advertisements based on geography, etc.
The article sites Valpak's app as a good example: "the service, which recently integrated with Apple Passbook, allows customers to download and store coupons which they can redeem directly from their phones. The app’s location-based technology alerts customers when they are physically near a merchant where they can use a coupon."
Source: http://www.forbes.com/sites/ericsavitz/2012/11/28/mobile-marketing-how-to-generate-loyalty-on-the-go/
Alex Elawadi
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