This post is an excerpt from the article in HubSpot that you can find it by clicking here
Based on this study most of the people retweeting, do not click on the links. What they found that is that retweeting those posts that contain links usually doesn't mean that those links are being clicked by retweeter.
Their results support that there is no correlation between retweets and clicks.
Another results show that those tweets containing the word 'retweet' were retweeted more. By intuition I hypothesize that there might be a correlation between brand popularity, and mere retweets. The chance of a tweet to be retweeted is much larger if it is being endorsed by another person, company, magazine, ... that I know.
Another observation shows that those that contained @ sign had more chance to be clicked.
In both cases the article disputes how these results can help us align our goals and strategies in tweeter. This affects our desire for driving traffic, CTR, sharing, ...
What might be interesting from the result of this article is the comparability of the retweets with general sharing buttons in different social media. Especially if marketers are planning for their contents to be shared an seen they might need to think of the way to improve the click-ability of their contents.
One of my fields of interests in digital marketing is moving with new emerging measurable metrics. We are aware of many metric to measure as our success point, or how we are performing, but sometimes the relationship between different metrics can give us new insights of how looking at these metric. This kind of looking at these metrics may help us in taking the combination of these metrics into our consideration. In this case marketers can think of different measures to combine with the mere considering the clicks or sharing.
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