The digital age is here and requires a new set skill set from marketing professionals. People that are in charge of PR, brand management, campaign management etc. need to be able to interact with the digital customer and attract them because it is no longer just about having a better product or smooth value prop. These marketers need to understand psychology, mathematics sociology, anthropology and game design. They need to be data junkies. With the ability to collect and analyze data to make smart decisions. They need to understand generation V customers that are more comfortable transacting digitaly than in person.
Is the Columbia Marketing department teaching us students these skills to thrive in the new world? Should the marketing curriculum be overhauled to focus on the digital world?
What do you think?
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