Source: http://techcrunch.com/2012/11/01/facebook-keyword-ads/
"Facebook added a search box to its App Center today, but what it might do next is more interesting. Facebook could soon let developers pay to buy search keyword ads in the App Center search typeahead, similar to the specific name ads in its site-wide search typeahead. And if App Center goes beyond the typeahead and launches a search results page, it could host full-blown AdWords-style search ads."
It seems like Facebook is finally threatening Google's search ecosystem. Application developers may start paying FB to have search keywords directed to their apps in FB's app center. This may naturally lead to Facebook becoming a threat to Google in the search world. I think it's a good step forward to keep a balance of power in the Search world with different types of SEO technologies that can be backed by two major powerhouses on the internet. Again FB unleashes their powerful potential...
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