Political Advertising Goes Digital
The estimate that all political advertising will top $10 billion in 2012 is astounding. Digital has a substantial portion of this judging by the emphasis being placed on an online presence. VP announcements being tweeted to get the news out before on air announcements. Online promotions being held for getting donations and user lists. There is a variety of online digital campaingning
Here is a great example:
President Obama is answering your questions in a #Reddit AMA, starting right now: OFA.BO/nNoMPG, twitter.com/BarackObama/st…
— Barack Obama (@BarackObama) August 29, 2012
Almost immediately the Internet was buzzing with excitement, and within minutes of getting started Reddit came crashing down. definitely didn't mean to break reddit
— Joe Rospars (@rospars) August 29, 2012
The President's AMA had 3.8 million page views on the first page and more than 22,000 comments
Source: http://www.bluestatedigital.com/blog/entry/barack-obama-crashed-reddit-wait-whats-a-reddit
Companies like bluestatedigital.com offer services to ensure "turbocharge" end-of year fundraising with promises of exceeding goals. There is some merit to the reach of digital advertising and outreach
Other examples of online presence:
http://vote.barackobama.com/en/NY/vote/ (Targeted voter appeal by state)
http://www.mittromney.com/blogs/mitts-view ( Candidate Blog)
The estimate that all political advertising will top $10 billion in 2012 is astounding. Digital has a substantial portion of this judging by the emphasis being placed on an online presence. VP announcements being tweeted to get the news out before on air announcements. Online promotions being held for getting donations and user lists. There is a variety of online digital campaingning
Here is a great example:
President Obama is answering your questions in a #Reddit AMA, starting right now: OFA.BO/nNoMPG, twitter.com/BarackObama/st…
— Barack Obama (@BarackObama) August 29, 2012
Almost immediately the Internet was buzzing with excitement, and within minutes of getting started Reddit came crashing down. definitely didn't mean to break reddit
— Joe Rospars (@rospars) August 29, 2012
The President's AMA had 3.8 million page views on the first page and more than 22,000 comments
Source: http://www.bluestatedigital.com/blog/entry/barack-obama-crashed-reddit-wait-whats-a-reddit
Companies like bluestatedigital.com offer services to ensure "turbocharge" end-of year fundraising with promises of exceeding goals. There is some merit to the reach of digital advertising and outreach
Other examples of online presence:
http://vote.barackobama.com/en/NY/vote/ (Targeted voter appeal by state)
http://www.mittromney.com/blogs/mitts-view ( Candidate Blog)
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