There’s a guy I know in the music industry.
He’s had a ton of hits and made a lot of money selling his label and publishing
company to large entertainment multinationals. He’s also a really stand-up guy,
which is a rarity in such a cutthroat world. He once told me that you can
get rich in the music business and still be a good person (and he’s proof
of that). But, he said, to get REALLY, REALLY RICH in the music business you
have to be willing to stab your best friend in the back.
Amazon has transformed retail, but
we sometimes forget that there’s a price to be paid for that—and that price is
paid by small shops, even by those who try to work with Amazon. This article is about small sellers opening
up Amazon affiliate stores but for some reason or another decided to end their
relationship with the big A. And, despite requests from the small guys, Amazon refusing to close out their affiliate stores.
At first, this didn’t seem like that
big of a deal to me. But the net result is, when someone searches for a small
guy product by name, since their Amazon store is still “open”, the top links on a
Google search direct the user to the Amazon store page where they are told the product is
out of stock—and are provided with a host of competitor product links to choose
from. Amazon is an SEO powerhouse so it’s
only natural that their listings for the product appear above the actual
seller. And really, if Amazon says it’s out of stock, most people would just
assume not to look elsewhere.
It may only be a matter of time
before Amazon gets the same kind of rep as Wal-Mart.
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