Sunday, October 28, 2012

A picture speaks a thousand words

The smartest companies today are using pictures on social media websites to reinforce or strengthen their brand. Research has shown that people prefer to look at pictures rather than read a status update on Facebook. Infact, while women prefer photos, men rank videos, links and jokes as a preference over text-based status updates. This makes sense given the limited time we have available to us and the veritable barrage of information we are subjected to on a daily basis.

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